ITNorthWest Voice

This is a blog for all the technology entrepreneurs based in the North West of Ireland - musings about our business, companies, interests, trends and any other random thing that hits us.

Thursday, October 27, 2005

The Brand � Whitespace

We all have them; we all try and promote them. A brand is more than a logo; it's the whole package. It's the emotion that an individuals feels when using your product. A great read here

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