Fractals of Change: Nerd CEO - When Free is the Right Strategy

Fractals of Change: Nerd CEO - When Free is the Right Strategy "Three good reasons for giving things away are 1) to build a large network; 2) to establish a standard; 3) to establish a prospect base (which I'm not blogging about today). Once you have a large network or control a standard, you can use it to actually make money. " Great piece from Tom - sometimes it pays to be free !!