John Porcaro: mktg@msft: Reengineering Marketing

John Porcaro: mktg@msft: Reengineering Marketing "Effective marketing (IMHO) really does come down to listening to customers, discovering unmet needs (or wants), working with dev so they understand those needs, and communicating with those customers--in a way that resonates--so they know how our products or services effectively fulfill those needs. Without any of those pieces done well, there's a huge risk that everything begins to break down. "