Book review: Marketing playbook

Book : Marketing Playbook by John Zagula and Richard Tong Background John Zagula and Richard Tong are both ex-VP's with Microsoft (probably the 1st book written by people who were at this level - apart from Mr.Gates + his road ahead book) They are partners in a Seattle based VC - Ignitionpartners Details This books is an easy read, with plenty of practical insights into how the slickest marketing machine in the world - Microsoft - has executed in the past. It also has plenty of examples, based on their VC lives - how startup's have to identify market opportunities, position themselves, execute on a marketing campaign, etc. They outline 5 marketing plays - with the stealth play been the most applicable to startup companies. The campaign worksheet template is really useful - it helps you think through what your business is all about. All in all, i found it well worth the money - and its on the ITNorthWest recommended list of reading Disclosure: I'm a former MSFT employee (94-00)