ITNorthWest Voice

This is a blog for all the technology entrepreneurs based in the North West of Ireland - musings about our business, companies, interests, trends and any other random thing that hits us.

Friday, November 12, 2004

Book review: Marketing playbook

Book : Marketing Playbook by John Zagula and Richard Tong Background John Zagula and Richard Tong are both ex-VP's with Microsoft (probably the 1st book written by people who were at this level - apart from Mr.Gates + his road ahead book) They are partners in a Seattle based VC - Ignitionpartners Details This books is an easy read, with plenty of practical insights into how the slickest marketing machine in the world - Microsoft - has executed in the past. It also has plenty of examples, based on their VC lives - how startup's have to identify market opportunities, position themselves, execute on a marketing campaign, etc. They outline 5 marketing plays - with the stealth play been the most applicable to startup companies. The campaign worksheet template is really useful - it helps you think through what your business is all about. All in all, i found it well worth the money - and its on the ITNorthWest recommended list of reading Disclosure: I'm a former MSFT employee (94-00)


Blogger johnza said...

Thanks so much for the kind comments. Glad you liked the book and the blog. Like what you are doing with this blog too. All the best, John

11/19/2004 09:53:00 PM  

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