Sales - The biggest challenge for technology entrepreneurs ?

Is getting sales the biggest challenge ? Most technology entrepreneurs have little or no sales experience before they start a venture - and they definitely don't have the money to hire one, so what do they do ? 2 choices - get lucky with your 1st customer - get a channel where you don't have to pitch a customer (by the web) Enterprise Ireland and the Irish Software Association run this programme Sales Star - the website is also quite interesting enjoy !!