What some people will do ?

We all live in hyper competitive markets - but I've seen one of the best compliments paid to my own company - Nooked today. One of our competitors, SimpleFeed, has thought it worthwhile to buy our keyword for online advertising purposes. Check out this Alexa Search Turns out SimpleFeed have done this with Feedburner as well Given that we're a bunch of 5 guys in the west of Ireland, competing with VC backed SimpleFeed.... we're not doing too badly....