Platforms, Not Applications - sforce.com

Salesforce.com have put a big push on extending their platform/product from just CRM. From the Sforce.com blog "And from our modest beginnings with Sforce 1.0, we’ve seen the Sforce Web service API grow to account for over 40% of all of salesforce.com’s total traffic. Think about that for a minute - the API is almost as heavily used as the salesforce.com Web application. " The CEO of Salesforce.com speaks about Platforms, Not Applications on AO Strategy is out of the marketing playbook in my view One Irish company that is using Sforce.com is SelectSelling