Book review: Tipping Point by Malcolm Gladwell

This bookwas recommended to me by a senior Enterprise Ireland person. Key points - explains really well how "word of mouth" or "viral marketing" can work, when certain personalities and conditions exist - its not so much technology related in its examples - you can relate to the personality types identified - mavens, salespeople, connectors, and identify people who fall under those headings I recommend it to the ITNorthWest reading list (esp for your marketing people !!) Some additional information is available here